The Changemakers
In an era when most of us are alive to the possibility of a fundamental change taking place in society - is it in the way we communicate, the way we think, how we organise work, what we watch on TV - if that change came down to just one characteristic that singularly marked out the early 21st century, what would it be? What special, peculiar, unprecedented, ingenious, inspired, novel, or plain ugly, mean or frightening characteristic makes now different from all of the yesterdays we can reflect on?
The question is important because so many people assume that there are easy ways to describe what is different and what is changing. The argument of this book is that identifying what’s new is actually extremely difficult. Business leaders, marketers, advertisers, designers, production developers, service companies, local authorities and Governments, all want to know
Terrorism and religious confrontation? Hardly new