This is Why Old Media Is Dying
Anybody who thinks utopia is writing in the morning, taking a stroll through the world's afternoon before carousing in the evening, expenses paid, wake up. This is why distortions are hard to keep out of journalism. Read More…
Manners
I’m trying to catch up with Tim Manners, an exponent of the idea that all companies need to be thought leaders, that they need to participate in the content game and be good at it. In a creative economy what Manners says makes perfect sense. The future of content belongs to all of us, [...]
A Little Insight Courtesy of 3Vision
A list of VoD insights dropped into my e-mail box this morning courtesy of 3Vision. The Bath, England-based company consults on content issues in cable, IP TV, mobile and other advanced media environments.
The list� strikes me as a primer for companies in the triple pay business. Yet the game is heading towards quad-play. Systems that [...]
Well-focused advertising is thought of as content
That's according to Josh Goldman, CEO of IP TV aggregator Akimbo. Josh agreed to speak with Mediangle and gave some forthright opinions on where advertising is going.
"The world of forcing people to watch an advert - that is going away."
Josh was also explaining his decision to do with a download model for IP TV. Akimbo currently has [...]
Advertisers take over the Advertorial - and in some style.
In the past advertisers paid for advertorial, ads backed by pallid, unconvincing editorial. IP TV changes that. Brand managers can now go editorially creative in their own right.
Two recent examples: Landrover TV and Nike’s� Joga TV. These are exciting developments.
Using the Narrowstep platform LandRover TV’s Go Beyond site celebrates achievements in adventure sports. Not confined [...]