This is one of those blogs are dead posts, coupled with metrics
This is a great post. bringing up all those hoary how big’s your audience issues.
Why I think it matters is: well ZDNet already pays some writers according to their traffic. Business Week Online is just starting to do it. And the future lies in trying to farm a variety of incomes from your writing, […]
The Need for New Audience Metric
Robert Scoble wrote today about the need for a new audience metric. Coincidentally I’d been writing about it late last week:
says Scoble:
“….we need to measure stuff other than just whether a download got completed or not. She says we need a “likeability” stat. I think it goes further than that.
There’s another stat out there called […]
Google and Video Ads
There are plenty of clever ways to advertise on the web but clever for who? The Idea Dude some time back said that google ads depend in some immeasurable way on creating unsatisfying content on your site. People can’t find what they want so they’re tempted by a text link.
I’m sure it’s not anything like […]
TV, IPTV Roundup
The week was marked by growing interest in how the future of TV will pan out on the web.
There was the realisation by Robert Scoble that vidcasting is less economic than he first thought, covered here, and a rumination by Mark Evans on how the web and TV together engage viewers better.
Mark was also […]
BusinessWeek: Judging The Must Read
“Business Week’s web presence has certainly grown,” says the Financial Times. “In August, BusinessWeek reached more than 7.1m unique users, its highest yet, and page views were nearly 50m. Online advertising at BusinessWeek.com rose 61 per cent year on year. Print advertising was largely flat.”
FT.com / Technology - BusinessWeek looks to web in battle for […]
Personalised News Limitations: People Changing Minds
At a meeting a couple of weeks back one of the participants confessed to reading 350 news feeds, daily. Clearly if there was a way to automate the selection of valuable articles he could save time and that issue is what Read/write web looks at today
I suspect Read/write web though has a problem. It’s […]
A New View of Online Ads
Today’s online ad debate is somewhat limited in scope. Are ads up or down, is Google too powerful? Is Google setting a record? Let’s extend it:
What about differentially rewarding content producers?
What about ad services that are set up specifically to serve quality content production?
What about ad servers that allow users to hit some kind […]
Ad Dollars Up.
This debate sprang up today: Online ad dollars are down.
“Researchers had predicted that 10% of overall advertising spending this year would go online. Meanwhile, it ended up at 7% of budgets.”
The argument is start-ups had better watch out because just as they’re beginning to grow the grass cutter comes along.
I’m not convinced. I am convinced […]
Who Controls the Future of Ads?
Venturebeat has Microsoft CEO Steve Ballmer acknowledging that with MySpace and YouTube wrapped up Google, the favoured search engine for most marketers, is unnassailable in its dominance of the contextual ads market.
Ballmer adds too that’s bad for anybody in the media business - Google will decide what cut we get from Adsense and related contextual […]
The Great Google Tube Content Debate
The Google You Tube take over has got people talking about what media 2.0 will look like. One part of the debate is: does it mean a radically lower overall cost of advertising? Here’s my answer.
In the past media organisations have had some form of control (being able to meet distribution costs, owning broadcast networks, […]