I’ve Seen The Future of Advertising
The dismaying aspect of Web 2.0, which I take to be a democratising of communications, is the perversion of how we think and discuss by the very existence of gatekeeper sites and the recent legacy of celebrity culture. For newbies it works like this. Want recognition for your site: be seen in the TechCrunch comments, […]
The Billions $ User Generated Content
Plenty of enterpreneurs have been complaining about the lack of adventure from VCs in supporting content related businesses so Post Le Web 3 I took a look around European web 2.0 commentary sites to see if there was a sensible point to make. One stop off was Coffee Shops of Mayfair, Paul Fishers VC blog.
What […]
Where Will Ads Take You, Today?
The number of ad services serving different elements of the long tail is increasing, naturally. I came across one earlier that sells ads on intellectual and cultural blogs. Problems? Couldn’t navigate back to the home page when my application went wrong. And why is their no hyperlink here to their site?
Then there’s this […]
More Action in the Ad Space
This via Alarm:clock. Nugg.ad is a German online ads initiative that just got itself cash. Why is action needed on online ads? It’s pesronalised, trackable, ROi calculable ets, isn’t it? No says Nugg:
“More than 99% of the advertising found on the internet is not clicked on, and nearly as much of it is quickly forgotten. […]
Ho Ho And A Merry Old Show
Two months back we were discussing here the probability that brands would launch their own TV channels. And only yesterday mentioning again the fact that marketing companies are offering TV programmes to broadcasters, gratis, picked up elsewhere.
Today the New YorkTimes caught on.
“Marketers have found a new way to try to keep viewers from tuning […]
BBC Advertising - It Really Shouldn’t Work
Power to this man for raising the BBC website ads issue:
“….Employees from the website have circulated a 10-page document condemning the proposal, which they say could lead to less serious journalism and damage the BBC’s reputation.”
The website is the last resort of quality journalism at the BBC. It needs protecting. As do staff.
Here are […]
Pay Per Post Is Trumped by Pay Per Script Insert
Michael Arrington is exercised over Pay Per Post, the site that pays bloggers to post prominently about adverrtiser products.
How might be react to the slightly old news, now, that script writers on major networked programmes are being asked to rejig scenes so that actors can voice the immortal words: Loved Memoirs of a Geisha, didn’t […]
Painful Future on Clicks, Copyright and Metrics
Couple this: YouTube purging clips. With MySpace moving to protect copyrighted music.
To this:
From the New York Times again: “A group of large companies, including Kimberly-Clark, Colgate-Palmolive and Ford Motor have said that by the middle of 2007, they will demand that online publishers hire auditors to check their ad and viewer counts.”
This has been measure-up […]
Kudzu - Papers Get Serious About Classifieds
Well while we all had our eyes on what the next dot.com would do - I mean the next Web 2.0 - hidden away in a New York Times article on cross-media ownership is the story about Cox Enterprises new classifieds solution Kudzu.com.
Kudzu comes complete with a business model and the capacity to bring thousands […]
Ze Frank and Rocketboom re-Raise Audience Metrics Again
It’s been a theme of the week and today techcrunch is onto it in relation to Rocketboom and Ze Frank. Earlier in the week Robert Scoble addressed the issue of a new audience metric.
says Scoble:
“….we need to measure stuff other than just whether a download got completed or not. She says we need a […]