Turnaround Time
Posted on March 16, 2008
Filed Under Commercial Trends |
It’s time this blog went in another direction. From now on it will be New Media Art - and the sooner I can fix the header image the better.
The blog has addressed many convergence issues - new types of content, new ways of making audio-visual content, and of displaying it, but that’s run its course.
Why the change? I’ve said all I can about how the media is changing whereas I’ve only just begun to understand the changing place of art. When artists make extensive use of convergence technologies there’s every chance their vision will get the kind of currency that audio-visual media now get. Put another way, as the long tail hits the media industry it becomes more like art. It becomes more difficult to find an audience, it becomes more competitive on a personal level, the movie and the TV programme are affected by the same forces that make art appear a monitory pursuit.
While that’s happening artists can now make a better claim to be the engine of innovation. I grew up in a world where that honour belonged to the television. It was the TV making comments on how we lived. It was also a time when political values were extremely important and the objective of many people’s moral pursuits. Now it is celebrity - an area not many artists have really come to grips with. Celebrity as a moral force, as the standard people judge their lives, appearance and achievements by, a change largely brought about by the preponderance of the media.
I’m interested in how artists who use new media are responding to those changes so as of tomorrow that’s what I’ll be writing about.
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2 Responses to “Turnaround Time”
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looking forward to reading what you have to write about us artists, haydn
Obviously I want to get to teh artists, Nathaniel and will soon. I’m also trying to puzzle out what would make this blog different from other gallery and arts blogs out there. And thanks for dropping by!!