Where are the Ads Going

Posted on March 11, 2008
Filed Under What's New |

When I check my adsense account I’m always surprised by the gap ebtween what these must cost and what I get.

Here’s some data drawn from a recent conference: - 50% of the UK’s 28.3 million Net users shop online. 40% of all online ads are now accessed through search technology. And, according to a US Bancorp Piper Jaffrey study, the average cost to advertisers for online ads is just 27 p a click through as opposed to £9 for direct mail.

Comments

2 Responses to “Where are the Ads Going”

  1. Donncha O Caoimh on March 12th, 2008 6:32 am

    Google don’t reveal what their cut is but it’s probably at least 50% and probably more!

  2. haydn on March 14th, 2008 1:23 pm

    I would agree with you Donncha. I think substantially more. I checked out a few prices on the traffic estimator and was amazed. The $ 6 - 10 area is full of usable keywords but to date I haven’t seen anything back over 35 cents a click.

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