Miro

Posted on February 14, 2008
Filed Under What's New |

I had high hopes for babelgum though less so for joost as a way of changing how television works. Before Babelgum launched I met Erick Lumer, its then CEO and Erik came across as alert to all the nuances of the broadcasting trade. He had problems with rights clearances on much of the material he would have preferred to show so he went to the film festivals, hooked up with Spike Lee and tried to get stuff fresh off the proverbial press.

The problem is video seems to obey the laws of the Long Tail better than any other product. If you have millions of clips to show, millions of people will watch. But a modest shelf of movies….. doesn’t attract anyone.

Boing Boing recently promo’d Miro.

“Download the free software, pick the channels you want (over 2,500 of them at present, and anyone can publish new channels), and Miro will subscribe to your favorite net-shows, checking their RSS feeds for new episodes and downloading them with BitTorrent, so that the folks who make your shows don’t go bankrupt on bandwidth bills.”

Miro also has the benefit of acting like your TV guide, proactively ensuring you never miss an episode of a web TV serial.

I hope it succeeds.

Lesson so far is broadcaster look-a-likes don’t work on the web. We’re still in search of the best metaphor (and hoping it ain’t YouTube).


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