Actics or getting business ethics right
Posted on December 15, 2007
Filed Under What's New |
Actics became a client recently so anything I write about them of course has a caveat. But why did they become a client? Because I believe in what they are doing. Being primarily a journalist I want to choose commercial clients really carefully but actics fitted the bill easily.
Run by Nikolai Peitersen, a former JP Morgan economist, the purpose of actics is to provide tools for stakeholders to have a say about a company’s ethical performance. At the same time such a tool is a way for a company to engage with the customers, suppliers and wider community that it affects.
Nikolai’s premise is that software tools can be used by the wider community to score a company’s ethical performance pretty much in the way that a stock market scores financial performance - that’s the economist in him.
He’s also a director of the Kesera, a Think Tank on new economic and social models. Actics’ corporate judgement tools are about six weeks away from launch. I’ll be writing about them here from time to time. Why I support them is simple. There’s a lot of vibrant talk, particularly on aggregator sites like Ted Sheltons’ Conversational Media, about the way business is changing and the demand from consumers for a more honest form of marketing where company’s treat us with intelligence and as equals. I happen to think actics could provide the barometer for that all important transition as well as providing us with a way of letting companies know what we think in some statistically validated way. More soon.
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