Technorati and My Diary
Posted on December 6, 2007
Filed Under What's New |
Spent a part of today rummaging through technorati again. Despite the fact that I find it a truly amazing service, when I was bloging three times a day I paid very little attention to technorati and now I’m blogging three times a month the situation is about the same. Blogging is in part about ego but my life tends to be about how best to reduce my stress level.
For a short period I became a technorati hound, sniffing around it several times a day, obsessing over whether my ranking was up, up much, or up a lot. Now it’s down and I’m reasonably content. Why don’t I feel better about such a great service? Maybe it’s because it evolved without being engaged with me.
When I started out writing for newspapers and making TV programmes I took a similar journey. My first instinct was wanting to be known by everyone. And that’s an obsession that blogging revived. These days over an article I like to spend some sweat time just getting the right beat, eliminating those lines that are really about me explaining the story to me and not telling it to you, and making sure I say something you really didn’t know.
I don’t want to go over old ground with blog posts but this is the core of it: I have begun to see them as a way of getting messages to specific groups, I have spoken to the PR companies who target specific blog segments and particular bloggers. And all round I’ve seen blogging gradually become part of an integrated system of communications.
Without being at all critical of blogging I think we’ve beginning to see where they fit in the overall scheme of things.
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