Indian Animation
Posted on October 27, 2007
Filed Under What's New |
I’ve been getting more and more exposure to the Indian and Chinese entertainment industries and I have to say if I was an economic policy maker I would start chalking these developments on a board and asking how can I change the future. Likewise if my name was CEO Corporation X.
Ten years back we started to get a sense of how big the Indian software outsourcing market might be. At the same time we learned that Bollywood was bigger than Hollywood. More recently we’ve been getting an insight into the Chinese art market and its boundless and extraordinary creativity. People with a finger on the pulse know the Chinese software outsourcing market is also strong.
Here’s what’s new:
Web 3D is basically an animators environment with a bit of story telling thrown in. the web is developing in prime form for Indian and Chinese contractors to mop up. Here in the West we’ve arrogantly assumed the economic future is safe because we after all are the more creative ones. Not so - in virtual environments language and accent are irrelevant so just wait on the superlative Chinese and Indian animation and game developers bust through the gates. Been talking lately to a couple of companies that are hunting down Chinese developers for Second life projects - because numbers are so short in the UK.
Seems to me a lot of the creative future belongs to these great cultures and it’s time for us to sell there rather than waiting for them to sell here.
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