Why Mobile Will Win in TV
Posted on March 29, 2007
Filed Under What's New, Insights |
Just attended an IBM briefing morning the primary purpose of which was to inform companies about the IBM/Venture capitalist initiative (Conor - might be worth contacting ACT Ventures or IBM direct). Though that was the purpose I was distracted by a comment from one of the presenters that mobile will be the winner in digital TV. I used to be sceptical about this claim but I’m more and more convinced that the short form is going to win out.
I mulled it over with him afterwards - will get backto you with his name. He heads up IBM’s Convergence practice. Because television companies evolved with a culture of re-paying people for each broadcast and of compiling programmes from archive and other sources, the rights issues involved in clearing TV for the web are horrendous. Clip mania came along to fill the void on the web and the short form is ideally suited to the mobile. So by default we are learning to appreciate short form video. And we seem to be embracing it. And we have little machines that are perfect for showing it. Will come back also with some more thoughts from meeting IBM.
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Joe Drumgoole wasn’t convinced that it was worth engaging IBM on the direct funding side. Still waiting on a reply from ACT…………
We tend to forget just how short the life of the web, and the changes which have occurred. Certain bets were made which seemed to have appeal, died, while others thrived. Films and TV over the system regardless of the rights issues involved, will appeal, but to a small minority. There are much more interesting things to do with such a tool. Clip mania works because it’s short not in spite of it being short. A plus, the need to edit through the dross, which the shorts require, allows other activities. Ask yourself, who will use it, for how long and by how many.
Haydn, his name was Michel Duponchel, if memory serves me right. The start of his presentation was pretty good, then it degenerated into WebSphere/Tivoli/DB2 will solve all that ails you.
I asked about an OnDemand offering for smaller businesses and he said, IBM will supplier the supplier of these services. So much for the mid-market being a key opportunity.
One more thing, I asked a VC what their input into the VC centre was and his response was “we have neither been contacted nor asked for input”.
Hi Jim - well that confirms the kind of fears you have when you listen to big corporates. Pity we didn’t get a chance to meet/