Lap It Up, Miss USA: The Ads Are Also Short
Posted on December 19, 2006
Filed Under Personal |
Time is short especially at the top. I do want to point out one thing though Tara. You should read my blog. The most amazing things happen when I reference a celebrity in it, so much so that I’m thinking about including a weekly celeb watch.
What drives traffic other than names? I found out recently that my blog is seen around 500,000 times a month on different websites but the clicks through to here are minimal. There is one exception: posts with a celebrity name in the title.
It illustrates something I’ve found and maybe one thing I’m guilty of:
I doubt people read more than a headline and an opening paragraph of blogs and posts. There are honourable exceptions - where you have strong communities who will lap up every word you write.
Which brings me to my own sins. I don’t do enough of that commenting and link baiting,and often even forget to put in tags. And I’m probably not optimised for google….
Another novel feature for me is I just became a google ad word advertiser for mydietfriends. In the first day the ad was seen 10,000 times but nobody clicked through to the site.
So I’m beginning to gain experience of what it means to be a web publisher. Based on that, I conclude:
Traditional magnets for readers work well on the web. I may abandon google adwords and run a celeb diet story once a week.
Ads are best kept short and incorporated into the first sentence of a blog post. Really. That’s what we should be using a post a day for - to endorse, draw attention to or provide click through opportunites for services and products we believe in and that people can “get” in ten words.
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3 Responses to “Lap It Up, Miss USA: The Ads Are Also Short”
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Look at the most popular posts on my blog. It’s not the ones I slaved over and took my time to write. The most popular post is a one liner about Pamela Anderson written in 2002.
Since my stats are recycled every month the age of that post doesn’t matter much.
Hi Donncha - greate comment, short enough to be precisely to the point.
“Traditional magnets for readers work well on the web.”
And we can see something similar demonstated by studying the list of most popular videos on YouTube. They are consistently those who’s preview clip is of a scantly clad girl.