From The HotWire Blogs Catching Up to Newspapers, Pass TV
Posted on November 16, 2006
Filed Under Insights |
- Blogs are now a near second to newspapers as the most trusted information source: A quarter (24%) of Europeans consider blogs a trusted source of information, still behind newspaper articles (30%), but ahead of television advertising (17%) and email marketing (14%).- High spenders are most trusting of blogs: Of those who spend more than 145€ (£100) online every month, the proportion of people who trust blogs rises to 30%.
Hotwire PR - 25 million Europeans say they have changed their mind after reading blogs
THose are the stats from a Hotwire survey in Europe.technorati tags:newspapers, trusted, sources, blogs
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