Blog Late Europe, Blog Dollars
Posted on November 15, 2006
Filed Under Commercial Trends |
Affiliate program literature abounds with one simple message. It is not property, property, property but it is something like location on the page, location on the page, location….
Keep reviewing your properties (websites)! Keep looking at where viewers are coming from and where they go. The most successful online publishers apparently change the position of ads several times a day in response to viewers’ changing habits. So location of viewers is all important.
I had already a sense this was true from talking to folks at eircom a year or so back. They were then switching their headline news to emphasise health stories round about 11.00 am each day - when people were getting into elevenses mood, and frankly, starting to work less. And think about themselves.
As a publisher (go on, laugh) I’ve been taking a much keener interest in the stats from sites I am involved with than I would normally these past weeks. What I’ve noticed is if I refresh material in some way during the latter hours of the day, I pick up more US traffic. Put it another way. When Europeans are awash with a little of the evening’s wine and resting from the meal, the stats flatline. On the other hand a quick refresh seems to stimulate more interest from the USA (which interest by the way is active in some form 24 hours of the day).
From a visitor point of view it means I have to work at 10 and 11 at night. I have yet to calculate if that is worth the distorted life-work balance.
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