Ho Ho And A Merry Old Show
Posted on November 10, 2006
Filed Under Advertising/Marketing |
Two months back we were discussing here the probability that brands would launch their own TV channels. And only yesterday mentioning again the fact that marketing companies are offering TV programmes to broadcasters, gratis, picked up elsewhere.
Today the New YorkTimes caught on.
“Marketers have found a new way to try to keep viewers from tuning out: offer them TV shows, movies and online programming created by the marketers themselves, often with help from their advertising agencies.”
But this:
“What we’re trying to do is find new ways to continue to be relevant to teens and to young adults,” said Vic Walia, the senior brand manager for Snickers, a Mars brand that created an online show called “Instant Def” with its agency BBDO New York, part of the Omnicom Group.”
is against our anti-agist policy on site so it can’t be done or said. We only accept positive discrimination baby boomer ads here, sonny.
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