BBC Advertising - It Really Shouldn’t Work
Posted on October 30, 2006
Filed Under For Argument's Sake, Advertising/Marketing |
Power to this man for raising the BBC website ads issue:
“….Employees from the website have circulated a 10-page document condemning the proposal, which they say could lead to less serious journalism and damage the BBC’s reputation.”
The website is the last resort of quality journalism at the BBC. It needs protecting. As do staff.
Here are some of the staff’s reasons:
# The BBC News website relies in part on grant-in-aid funding. We are giving that away in return for the much riskier promise of commercial revenue
# Editorial decisions may very likely begin to be taken on commercial grounds
# Those who contribute articles, tips, photos and video for free are likely to charge
# Inappropriate ads are likely to find their way onto sensitive news stories
# Hundreds of thousands of UK citizens will see ads when they access the News website due to imprecise technology
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