Ze Frank and Rocketboom re-Raise Audience Metrics Again
Posted on October 28, 2006
Filed Under Advertising/Marketing |
It’s been a theme of the week and today techcrunch is onto it in relation to Rocketboom and Ze Frank. Earlier in the week Robert Scoble addressed the issue of a new audience metric.
says Scoble:
“….we need to measure stuff other than just whether a download got completed or not. She says we need a “likeability” stat. I think it goes further than that.
There’s another stat out there called “engagement.””
This is a company that went that route for TV in the UK and built micro-analysis systems.
And here’s what I said a week or so back.
What about differentially rewarding content producers?
What about ad services that are set up specifically to service quality content production?
What about ad servers that allow users to hit some kind of preference button that leaks an extra 0.1 cents to this piece of content over and above other pieces of content or takes account of time and attention?
And this is where we got to here on this site:
This is a great post. bringing up all those hoary how big’s your audience issues.
Why I think it matters is: well ZDNet already pays some writers according to their traffic. Business Week Online is just starting to do it. And the future lies in trying to farm a variety of incomes from your writing, applications, widgets whatever. We won’t be calling it a blog in a year’s time. It’ll be as James Corbett pointed out a more sophisticated representation of what we are and what we’re doing.
So why metrics matters is…. in TV now they measure micro-audiences to get a feel for who watches which parts of programmes (bit like Google analystics and websites) so they can modify programme content and improve the ad pitch. That would be one reason for good metrics.
And as the guy above says - people want to know who they reach and how far. Those should be possible measures. How satisfied people are with what they find, would be another. They’d help in deciding what widgets to take in or how to shape a feed because surely feeds won’t be plain old text for much longer.
Comments
3 Responses to “Ze Frank and Rocketboom re-Raise Audience Metrics Again”
Leave a Reply
[…] The Ze Frank vs. Rocketboom video blog popularity contest sparked a lot of chatter this past week on how to best measure the value of web-based media shows (podcasts / vlogs / vodcasts / whatever). Is it possible that Ze Frank’s shows are worth more than Rocketboom’s, even though Rocketboom could have 10 times more viewers? Techcrunch, Robert Scoble, and Haydn Shaughnessy, among many others, all weighed in and offered their insight. […]
[…] Haydn: It’s a great service. I’ve noticed megite is appearing inmj: hi peopleSecurity, Control, Trackability in Online Media Distribution « SplashCast - Social Media Syndication: […] The Ze Frank vs. Rocketboom video blog popularity contestGabe: Ah, sometimes it’s hard for the system to understand whenhaydn: I don’t think much in that debate had value -Mathew Ingram: I think if you want progress and closure, Haydn, thehaydn: I wonder how we get an ausience for this onemark evans: hadyn, you make an interesting point about blog conversations. the keyThe internet doesn’t suck as hard as Steve Maich at Sparkplug 9 >> bizhack: […] Media Angler: Heretics at the Modem […]Mathew Ingram: I responded to Steve in the comments on Mark’s post, […]
i got a free razr from this website and thought i would share