This is one of those blogs are dead posts, coupled with metrics

Posted on October 27, 2006
Filed Under Advertising/Marketing |

This is a great post. bringing up all those hoary how big’s your audience issues.

Why I think it matters is: well ZDNet already pays some writers according to their traffic. Business Week Online is just starting to do it. And the future lies in trying to farm a variety of incomes from your writing, applications, widgets whatever. We won’t be calling it a blog in a year’s time. It’ll be as James Corbett pointed out a more sophisticated representation of what we are and what we’re doing.

So why metrics matters is…. in TV now they measure micro-audiences to get a feel for whowatches which parts of programmes (bit like Google analystics and websites) so they can modify programme content and improve the ad pitch. That would be one reason for good metrics.

And as the guy above says - people want to know who they reach and how far. Those should be possible measures. How satisfied people are with what they find, would be another. They’d help in deciding what widgets to take in or how to shape a feed because surely feeds won’t be plain old text for much longer.

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