Personalised News Limitations: People Changing Minds
Posted on October 19, 2006
Filed Under Advertising/Marketing |
At a meeting a couple of weeks back one of the participants confessed to reading 350 news feeds, daily. Clearly if there was a way to automate the selection of valuable articles he could save time and that issue is what Read/write web looks at today
I suspect Read/write web though has a problem. It’s hard to conclude, if you’re in the tech news business, that personalised news is probably not going to hack it. Read/Write points to the difficulties - personalised news can work well with small numbers but they have to be built for scalability to hundreds of thousands.
I think there is another issue which is human rather than technical. The flow of news being so much more fluid these days people’s information requirements change more rapidly. I did not think, last week, that this week I would have a view on personalised news, but I do. I don’t know how I will be affected by the current flow of news and analysis to predict my news requirement next week. Better newsflow leads to more rapidly changing news’ needs. I suspect the reason some people subscribe to 350 feeds is precisely to cover eventualities like people changing your mind.
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