Newspapers Become Blogpapers
Posted on October 16, 2006
Filed Under For Argument's Sake |
The discussion over Business 2.0’s decision to ask all its journalists to set up blogs and pay a small per view fee distracted attention from what’s really happening.
Newspapers are already some way down the line to becoming blogpapers.
Though we tend still to talk about news and blogs as if they are antagonistic, newspapers can and will gradually adopt the blogging form. There is no division other than time.
How could it be otherwise? Newspapers can’t compete with the kind of deals online-only properties will be offering to advertisers. The biggest success in mainstream online journalism is the UK’s Guardian - losing $15 million a year, year after year.
Over the weekend we began to see how the future of news will play out under those kind of relentless pressures.
1. The Washington Post puts external blogs on its home page and begins selling ads around them. Done.
2. The Guardian develops a whole online travel section based on user content. And sells the ads. Done.
3. Business 2.0 asks all its journalists to blog and sets up a mega blog for Business 2.0, and links fees to performance. Done.
Spot a trend?
I’d like to put a cigarette paper between newspapers and bloggers because that’s all that will, soon, divide them.
4. Daily Advance puts out a weekend supplement based solely on material supplied by a half dozen trusted blog aggregators.
5. The argument over fact as represented by bloggers and the tainted view of newspapers fades as news media become 75% blog supplied.
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[...] Na blogu Mediangler przytoczono kilka przykładów wykorzystania blogów na witrynach prasowych: [...]
Complementary media, I think, Haydn. And thus nothing to get upset about on either part.
newspapers have been switching to comment - the language of the blogosphere - for quite some time now. the indy is effectively a news free paper, filled with comment and analysis.
and the gruan’s use of user generated content for the travel section is old news - they’ve been running that section for well over a year now.
[...] Jeff Jarvis entrou na conversa - a ideia agradou-lhe: Is there danger in this? Of course. One can be corrupted by the siren call of popularity and, worse, money. But if one corrupts one’s product and credibility along the way, then you can bet that the audience will see through the manipulation, become disenchanted, and leave. That is true of newspapers, magazines, TV shows, and blogs. And in the case of the Business 2.0 bloggers, they can also lose their jobs. Haydn Shaughnessy avançou com a proposta de uma nova terminologia: blogpapers, em vez de newspapers. [...]
[...] What Will You See Next? » Blog Archive » Newspapers Become Blogpapers Quelques indices que les journaux adopteront la forme des blogues. (tags: mediacitoyen media blogue) [...]