Who Controls the Future of Ads?
Posted on October 15, 2006
Filed Under What's New, Advertising/Marketing |
Venturebeat has Microsoft CEO Steve Ballmer acknowledging that with MySpace and YouTube wrapped up Google, the favoured search engine for most marketers, is unnassailable in its dominance of the contextual ads market.
Ballmer adds too that’s bad for anybody in the media business - Google will decide what cut we get from Adsense and related contextual products.
It’s a problem for big media business but does it need to be a problem for small publishers?
Google’s done a great job of monetising opinion and niche interests, two areas that the big media players are now chasing. But those of us drawn into creating blogs and experimenting with the role of information and opinion provider are perhaps a step or two ahead in understanding the shortcomings of the blog, the podcast and the vidcast.
Can’t Ballmer foresee a world when local ad agencies use a combination of technology and judgement to place ads on highly relevant sites? Of course they won’t undermine Google but they may make many new publishers viable.
Comments
Leave a Reply