Content 2.0 Review
Posted on October 8, 2006
Filed Under Channels and Content, People's Web 2.0 |
The big news of the past week or so might be Rupert Murdoch looking around to buy a blogging platform, blogged by GigaOm but a story that is in fact nearly six months old, or Google wooing YouTube, or indeed Al Gore’s Current TV coming to Europe in a deal with Murdoch’s Sky.
Of course the news here on mediangler is judged chronologically by our local timetable. It’s new when we find out about it, so one or two items you might think: this week? Well, we’re slow but hopefully thorough.
So how about the fact that online advertising will exceed broadcast advertising by the end of the decade?
Perhaps it would be George Lucas announcing he doesn’t want to do films any more - not that he’s bored but because the budgets can’t be sustained and because the future is about volume.
Or the two new video news operators that have been set up on a shoestring, Michael Rosenblums new project in the USA and 18 Doughty St in the UK.
Indeed it could be the Washington Examiner’s new citizen media/networked journalism project. Or the observation that American media are experiencing a decline in audience share worldwide.
Worth a mention too is Warner brothers decision to shut down its online production division. Or maybe the founder of Endmol (Big Brother inventors) announcing that the future is only about cross-platform projects.
These snippets of news tell us a whole lot is going on, that one of the world’s biggest media moguls having snapped up MySpace sees platforms as his best way forward - onto blogging and onto user generated TV.
They tell us that volume at low cost is far and away the most important part of the media tag race.Volume, volume, volume which of course is what Murdoch bought with MySpace, and which he’ll spin out across his TV and newspaper interests. For any newspaper reading this - volume. Ramp up the supplements. Bulk out the websites.
More importantly though they show how an established media player like Murdoch sees strategy in the whole - take up the technology platform, engineer yourself into a leading position in free content, monetise it in every way.
The Murdochs make other media companies look pedestrian. But while Newscorp action is news, there’s also been plenty going on at the grassroots:low costs soap type products over at zabberbox the emergence of ultra low-cost production companydigital magics into European TV/web production, the news that net citizen media pioneer netzeitung is profitable, 18DoughtyStreet beginning to broadcast, and the progress of Floaters.
This past week or so has seen plenty going on at both ends of the spectrum, where the media moguls take giant strides and the upstarts keep plugging away. All these stories by the way cropped up here on mediangler as we try to make sense of the media future. Use the seachbox right sidebar to follow up. Overall though the story of the past week or so its: Murdoch really gets it.
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