Can We Make Funders/VCs More Realistic?

Posted on October 3, 2006
Filed Under Personal |

Talking with Conor over at Argolon earlier today it occurred to us that VCs and other funders tend to take the view that project proposers will be unrealistic when in fact the reality might be that they are the ones with pipedreams.

What’s a realistic interpretation of today’s web? It is that there will be hundreds and thousands of new media projects all of which have or can have good, indeed excellent, financial viability.

Funders and VCs meantime keep looking for the next Google, SKYPE, YouTube.

Even if they proclaim a realistic view of the technology and content domain their tendency is to dream - which means you the proposer are being asked: Are you a secret Google, YouTube, SKYPE? For my three million will you make me billion?

A realistic view of the world right now would be - here we have the opportunity to stake big claims on the low-to-no cost media production world.

The way to do that is relatively small funding packages (in the low millions) to help build audiences and loyalty and to help promoters acquire the necessary understanding of their communities’ needs and wants.

That can happen a hundred times over and a thousand times over. It is a replicable situation.

So the VC/Funder question should not be who is your competition and/or how fast can you grow. It should be: do you know how to create content, engage audiences, maintain loyalty and stick at a business through thick and thin?

Yes?

Then together we know how to make a couple of million a year profit within four to five years, and for the next twenty years, so let’s go after it. We have a 50 million dollar IPO to build.

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