BBC Advertising - It Really Shouldn’t Work
Power to this man for raising the BBC website ads issue:
“….Employees from the website have circulated a 10-page document condemning the proposal, which they say could lead to less serious journalism and damage the BBC’s reputation.”
The website is the last resort of quality journalism at the BBC. It needs protecting. As do staff.
Here are […]
Brightcove and that video marketplace - is Venice a worry?
News that Brightcove is launching a video marketplace might be a sign of nerves.
It’s new service also has lots of new (to Brightcove) features.
I mean the point has been made already today that Brtghtcove was not exactly fast out of the traps with its service and investors must be uneasy having seen YouTube […]
Pay Per Post Is Trumped by Pay Per Script Insert
Michael Arrington is exercised over Pay Per Post, the site that pays bloggers to post prominently about adverrtiser products.
How might be react to the slightly old news, now, that script writers on major networked programmes are being asked to rejig scenes so that actors can voice the immortal words: Loved Memoirs of a Geisha, didn’t […]
Painful Future on Clicks, Copyright and Metrics
Couple this: YouTube purging clips. With MySpace moving to protect copyrighted music.
To this:
From the New York Times again: “A group of large companies, including Kimberly-Clark, Colgate-Palmolive and Ford Motor have said that by the middle of 2007, they will demand that online publishers hire auditors to check their ad and viewer counts.”
This has been measure-up […]
Kudzu - Papers Get Serious About Classifieds
Well while we all had our eyes on what the next dot.com would do - I mean the next Web 2.0 - hidden away in a New York Times article on cross-media ownership is the story about Cox Enterprises new classifieds solution Kudzu.com.
Kudzu comes complete with a business model and the capacity to bring thousands […]
Monocle Launch Could be a Shake up Call to Web/Print/TV
It probably takes a brand new initiative to make the cross-platform future work and Tyler Brule is providing. Monocle is part magazine, part broadcaster, part website. Using staff culled from the BBC, Independent, FT and aimed at the well heeled opinion maker around the world my only concern is it will lack edge.
Reinventing Television
An old WIRED News article on how TV is evolving is back in the public space and it gives me an opportunity to revisit a few arguments. Wired also have a small summary of what they call TV 2.0 here. The basic argument is that Comedy Central’s The Daily Show leads the way - as […]
Comedy Central Story Makes Me ask How do Aggregators Work?
I picked up on more YouTube woes on techmeme just now, this time related to Comedy Central. Techmeme has become one of my daily stop off points. When I’m writing an article I feel I can go there knowing I will pick up some relevant tidbit to use and I stop by to see if […]
Ze Frank and Rocketboom re-Raise Audience Metrics Again
It’s been a theme of the week and today techcrunch is onto it in relation to Rocketboom and Ze Frank. Earlier in the week Robert Scoble addressed the issue of a new audience metric.
says Scoble:
“….we need to measure stuff other than just whether a download got completed or not. She says we need a […]
Skype, Venice, Television
The story that Skype’s founders are setting up a TV service on the web has been circulating for a while but last week I got talking to a company who’ve been approached to provide content, they say under strict conditions of confidentiality.
The new Venice project when launched will be a safe harbour for quality content […]