Video Search Creates Great Content
Posted on September 29, 2006
Filed Under Channels and Content |
Mary Hodder has been busy over at dabble and today at Cross Media Week she demoed the site and the content that users are logging and exploring.
Mary’s presentation offered nothing new from the technological perspective for those who’ve followed dabble but seeing it now in action with five thousand users is becoming more of an eye opener.
By creating social networks around video content Mary and her team are making it easier for content creators in the long tail to find audience. That much we knew.
Mary makes the point that Google - by focusing on links - prioritises old web pages and content. Accruing links takes time…. If you want to know what’s new, social networks offer a better means of discovery.
Users tag content and describe videos and the sytem associated people with that content - so if you find yourself really liking an artist and you notice there’s another user who regularly tags or lists that artist it’s a reasonable bet you’d trust that user’s other choices as a guide to content you like.
It’s a great system and here is one of Mary’s video choices. She also points out there are now distributed content creation sites where users share knowledge about where clips and extracts reside on the web - that way they can quickly source material to create new videos out of old content. Again great to see. Dabble itself has a post a request function.
So what’s happening is video makers are creating huge communities to semi-bootleg content so they can go on making more content. As more high quality content becomes visible standards are going up and sources for remixing content are easier to access. There’s a virtuous circle at work. One more step on the way to a new media world. The BBC has also been here presenting and I’ll get round to summarising that hopefully later on.
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