Great Content is not Necessarily Professional Content
Posted on September 29, 2006
Filed Under Channels and Content, Content Co-Creation, European Web 2.0, European Web 2.0 pipeline |
Cross Media week touched on this issue in a session led by Gabe McIntrye of xolo.tv. Xolo is suddenly a multifaceted business so cutting to the quality content chase takes a detour.
Gabe makes vlogs for clients. That’s one line of business. See here at vlogbymini.de, a multilingual site all about the mini and mini challenge.
So far so commercial. Where Gabe gets interesting from a cultural point of view is his take on the high quality content out there in vlogs. Forget rocketboom, there’s plenty more. Boomchicago.nl is Dutch comedy club and boomchicago is also a vlog by people from the club - it’s comedy and of a quality equal to much out there on living room screens.
Or take invisiblechildren.com. Invisible children is part film and part event. It was a film made by students and it became an event which brought tens of thousands of Americans out on the streets to support anti-poverty issues in Africa.
That event is now incorporated in the film. So where are the quality issues. Gabe sees these as user generated content. The session moderator said, no they are made by people with some background in film and in comedy.
She misses the point Gabe and I agreed later. Those of us who carry badges saying journalist or film maker got lucky. Other people out there have the same education and talent and to think of a dividing line between us is not just patronising, it’s dangerous.
One role xolo is going to take on is to allow people to aggregate video from around the web and then create a super aggregation site out of them.
It can’t happen too soon. Gabe reckons October before they launch.
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Nice Article!!! Thanks!
It’s not visiblechildren.com but invisiblechildren.com
I can’t wait to see what people will do with the XOLO platform. But whether or not they use us or others, there is lots of great content being made. That makes me so happy.