The Weekly Lens
Posted on September 17, 2006
Filed Under Commercial Trends, Insights, What's New |
It was a good week for finding sites that point the way forward and one that’s been unduly ignored if my reader stats are anything to go by is Sellaband. You can find my post about it here.
Sellaband have an intriguing way of taking the VC and financier out of the content development business. So cool is it I’m tempted to try myself. Sellaband work with music acts to raise money for top line professional production - in essence you, the band, and Sellaband, the site, work together to sell $10 lots in future recordings.
Of course it’s a punt but at $10 why not. And if you know people with lots of $10 then it makes life easier.
In the same vein - finance - this was a week when a couple of commentators started asking why the tech vcs are investing in pure content plays and equally why the Web 2.0 hype machine is moving in on content, having exhausted the possibilities of beta technology. Alarm Clock ran a poll and I posted a couple of times. Here’s one.
We also had a few critical words to say on the podcast aggregator/publisher space that is so easy to enter but so difficult to differentiate in. Alarm clock also reported adding another name to those we listed: streamernet.
On tools to make your content life easier, neave TV got much of the attention this week but in my view that’s because the site appeals to the hype machine rather than appealing to people who are likely to comprise the future creative base of the web and the IPTV revolution.
Look elsewhere. Tagloops is a on to something, providing a kind of automation but also a way to transform disparate content into a new product. The mediangler post is here but you could just as well hop over to Harry in Greece. Muveemix was hyped by the West Coast machine but I find tagloops more intriguing.
Taken together you can see all three sites/products pointing to semi-automated content production in the not too distant future.
I wrote about automated content a while back and it you’re a trends person you might want to look at that here.
And finally, if anybody needed reminding that the marketer can keep pace with the pack this post tells you about a post at webpronews that links to the ultimate marketers guide to social software sites for marketers.
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