Burnlounge - People’s Web 2.0
Posted on September 6, 2006
Filed Under Channels and Content, Companies, People's Web 2.0 |
Burnlounge launched about a month back and I’m slow on the case, having only picked up on the name when swapping e-mails with Gary Murray over at Mixcast.
Web 2.0 has the potential to automate the business of serial network building, that much we know. But ocassionally we get a peep into the potential to transform the way people live.
A couple of weeks back I blogged on the UK-based Jobneter that allows people to cash in on knowing the right person for a job - ie monetising word-of-mouth.
Burnlounge is a different twist on the monetisation of everyday life. With burnlounge you can earn money by recommending records. Now it’s not quite as savage as earning a royalty on recommending what your mother should buy to stay hip.
On Burnlounge you set up shop. With a burnlounge account you are effectively a referrer who helps bands of your choice to retail.
Why is it an important innovation? Looking at the issue from my own perspective I see old creative jobs losing their power. I’ve posted in the past about the trend in journalism for newspapers to pay lower and lower fees (I should have added their tendency to arbitrarily reduce fees).
As companies like burnlounge continue to launch people’s web 2.0 projects the possibility grows for people to nurture a new lifestyle, based around old skills - spotting trends and writing about them (which has always been a way of recommending).
It may seem that burnlounge is just a twist on the amazon affiliate program but it is a brilliant twist on it because effectively this type of project could replace Amazon.
I can imagine a time not too distant when people with an independent frame of mind might be “farming” an income from a dozen different burnlounge projects, as well as earning a bit with an article, putting in some hours in a shop… who knows but burnlounge, jobbneter are important projects.
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