Podcasts Head for the Set Top Box, Content’s Future Singularity

Posted on August 28, 2006
Filed Under For Argument's Sake |

More than six per cent of US adults, or about nine million web users, have downloaded podcasts in the past 30 days, according to new research. In less than two years since podcasts began, this fast growing technology has become a necessary tool for communicators, modern media outlets, and advertisers, according to ‘The Economics of Podcasting’, by Larry Gerbrandt, SVP and Senior Media Analyst of Nielsen Analytics.

ATV’s News Archive August 21st - August 25th

I picked this up on Advanced Television’s news service. Gerbrandt goes on to say: “Since what really distinguishes podcasts from streaming audio/video and audio/video downloads is the syndication capability, the growing use of content tags and RSS could make the underlying technology of podcasting ubiquitous in the next generation of set-top boxes and portable/mobile devices.”

It’s a point I’ve been making a few times on this blog, that while the TV not the PC will be the focus of media consumption. The Web 2.0 advocates are talking about an Internet singularity which I take to mean all computing concepts converge on the network.

But I think the computing world is losing its sense of perspective. Internet singulairty is secondary to what consumers are actually doing.

Imagine a TV where you no longer view any kind of scheduled, linear programming? Its purposes are communications and memory, where communicastions means sharing and interacting with contenet across the presence boundary; and where memory is both storage and memorialising life.

We’re on the edge of some big social changes.


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