Will DIGG and Netscape Take Share From Google

Posted on August 26, 2006
Filed Under What's New, For Argument's Sake, Commercial Trends |

As people are choosing to discover information through Digg, Netscape and social bookmarks the impact will surely be felt sooner or later at Google. Google is my least important referrer.

I posted below about a feature of my blog stats that may be simply a result of me being lousy with Good search engine optimisation. I’m not too clever with technorati tags either but that’s another story.

Looking at places where I contribute information (Digg, Netscape Reddit and one or two others) they refer about as many visitors as does Google (MyYahoo is far and away the biggest referrer, as I mentioned in the last post).

That experience might not be replicated elsewhere but suppose it is? It’s a worthwhile supposition. The logic is: information we find is important will be found by word of mouth and word of mouth is the way of social networking.

Do I find myself using Google less? Possibly - at the very margin. I guess I’ve returned to the kind of browsing behaviour that I used when I first took up the web. I linger around Netscape more than Digg and I spend time at Personalbee jumping off to some of the feeds there. I ought to spend time at Huffington Post but hey, life’s short.

So in sum, I’m becoming marginally less a search engine user and more a browser again. I’m not going to impact Google’s business but I wonder, is it a trend?

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