Collanos - European Web 2.0
Posted on August 24, 2006
Filed Under Companies, European Web 2.0, What's New |
Collanos is not in a direct line with our main concern which is the changing world of media and content and their impact but Collanos is interesting because of the company’s strategy.
HQ Zurich, office in San Francisco, coders in Bulgaria. The global start-up. But the company also has a strategy and isn’t just building software.
To accelerate the adoption of our solutions, they sy on their blog, we focus of viral marketing activities on chosen groups that truly reflect our target audience. Our first “seeding” areas include MBA students and faculty at Universities.
MBA students spend most of their time on multiple team oriented projects, exchange large files and correspond about them frequently, have different operating systems and require offline access to their files.
That’s the kind of thinking that’s absent from many companies we look at, companies backed by V-C’s who take a very Web 1.0 view of markets and audiences. Callanos could teach them a thing or two.
technorati tags:Europe, Web2.0, European web 2.0, web 2.0 pipeline
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Haydn, Thanks. It is great to get feedback like yours. While there are hundreds of products competing for users’ attention out there, most are either single-feature products or bloated, over-complex suites. Few are focused on solving the problems of a specific user segment. We spent a great deal of time talking to MBA users about their team collaboration habits and needs and building a product that addresses them.