Green Living, Grist Show the Way With Neglected Content Channels
Posted on August 15, 2006
Filed Under Channels and Content, Commercial Trends |
Green Living is a new content channel airing over the web out of Venice California. I happen to love the look and feel of the site and seeing raw food and green living chefs there is an exciting development.
“Our new daily show, called G Living LIVE, brings to the world, the very first daily Modern Green Lifestyle show. Live airs a new show 5 days a week, 260 new shows a year. We keep our audience connected to this new evolving lifestyle.”
Grist has a slightly funkier feel and lacks all the video whistles but it too is taking on a subject where the audience is now light years ahead of programme makers in conventional media - and badly let down by them.
The mainstream has marginalised subjects like green living when in reality they are mainstream subjects. The audience is now more radical than the programme maker and that’s why they opt out of TV.
Green Living is a pretty comprehensive deal - including TV shows, cookery, architecture, fashion, green shopping, blogs, and social bookmarking, a magazine etc etc.
My take on this is that along with channels like Mixcast, which currently showcases and “swarms” urban culture, channels like Green Living are redefining who has a voice and what those voices need to say.
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