European Web 2.0
Posted on August 7, 2006
Filed Under European Web 2.0, New Tools, People's Web 2.0 |
Because I was traveling in France I started casting my eye around for European new media plays. The easiest way into it is to look at European Web 2.0.
Web 2.0 companies tend to congregate whereas media companies see the world in a more competitive light.
Jobneter is a UK site that aggregates job ads from UK recruiters
and it is a job referral system for Jobseekers and UK companies.
“Its originality is to industrialize the referral process from a recruiter through a referrer to a jobseeker hired in the company.”
Put that another way, what it does is allow a person A to become a paid referrer for recruiters.
If A sees a job opening and knows somebody who might fill the vacancy then by referring the recruiter to that person, he or she becomes part of the recruitment process and is rewarded for it.
It’s like putting word of mouth, the way the majority of jobs are filled in the physical world, onto the web.
Jobneters has some work to do to make the user interface easier to work and to play out the explanation for what they do in ways that are eaiser for a visitor to grasp - though I have summarised the system here I can’t be wholly sure that it works this way.
Once that done it could make substantial inroads in the recruitment market though recruiters may have something to fear.
Jobneter only takes fees is a vacany is filled. That makes it an attractive option. Will it challenge newspapers or existing job-board sites?
Hopefully it’s the kind of innovation that the recruitment market and job seekers need. The question is what jobneter will have to concede to ramp up a market presence - concessions to recruiters or to newspapers? Or is there a C out there that feels like transforming recruitment?
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