New Content Kings Are Coming
Posted on July 27, 2006
Filed Under Insights |
I spent some of yesterday speaking with Gary Murray at Mixcast, Royce Dixon of Streetz iz Talking and Josh Berman at Soul Gorilla.
Royce and Josh run channels on Mixcast. Royce Dixon makes trhe kinds of documentaries that used to appear on mainstream TV - telling the stories of the marginalised.
Josh is part of a cooperative that has a great objective that could become viral. They are creating brand urban Seattle (think brand urban Dublin, brand urban DC etc) owned by the creatives that currently have no voice.
For me the main thing to come out of the talk was how new channel owners see content channels as a viable and exciting business to be in. And how they see the web offering a chance to network around the globe.
These things are obvious if your business is social software. Social software is by its nature viral. They can thrive on a basic feature set.
Creating content that appeals to people around the world has to date relied on a formula and big budgets that companies like Disney have mastered.
I think from within the walls of conventional media and Web 2.0 software we can be unintentionally condescending of what the new media landscape means to people whose voices have to date been excluded from the mainstream.
Gary Murray’s urban culture channels will create significant cultural change long after MySpace has moved onto a new viral buzz. They’re already networking the margins around the world and what’s doubly encouraging is to hear channel owners talk about the opportunity like they were in on the start of a boom.
I’ll stick my neck out and say within five years we’ll be relegating Web 2.0 developments to a neck and neck race with traditional content forms produced and delivered across the web, networking groups whose cultural relevance will suddenly go large.
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