The Edge
Posted on July 10, 2006
Filed Under Review, Insights |
Talking about the edge becoming the mainstream I perused a few sites today that look like proper magazines making real money. Vice magazine for example has been hard at it for about eight years now.
Urban 75 began as an off-shoot (pun intended) of a soccer suporters club. Their magazine site is now very accomplished and conscious - this is soccer and justice combined. Word of Wonder is better known but not necessarily better. The point I’m making is all three sites are engaging.
But read this, posted under the standfirst David Hasselhoff Denies Being Legless at Wimbledon
“A bad week for for the former Baywatch star: first he impaled himself on a chandelier and had to undergo emergency surgery. And the tabloids, like tigersharks to a clump of bloody chum, have been taunting him with a story claiming he was drunk and disorderly at Wimbledon.”
That’s no urban rif, that’s BBC America. BBC America,freed from the apron strings of Auntie in London, takes culture on in a whole new way, for the BEEB, particularly in its Anglophenia pages. The old bastion of the mainstream has gone hip and is a hopping around the young demographic in the USA, sorta, kinda.
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