Cultures Prone to Innovation
Posted on July 5, 2006
Filed Under Channels and Content, Insights |
I just got off the phone from talking with Gary Murray of OOh TV. Three things Gary said should give us pause for thought.
1. Already he foresees a shake out coming in the online video space. Ooh are gearing up by focusing in on their most popular product area - urban innovation.
2. Online culture initiatives are inherently global. Ooh is already getting approaches from England and France and from Asia from cultural innovators, so with the right concept you can manage a global culture network without a global infrastructure.
3. That seems to mean you can only operate at the edge, at the point where culture is transforming. Everything else is me-too and has no place in this new global culture.
That means our culture will be more and more dominated by people who can change it.
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