Ooh TV
Posted on June 30, 2006
Filed Under Companies, Review, Content Co-Creation |
Well, I think it will do a lot more. Ooh has stuff that will appeal to kids who want to watch car-crash TV and indulge in the damage collateral side of life.
On the other hand not many channels are pumping stuff out to kids on art, art movies, museums and exhibits. So Ooh creates a kind of milieu where it might be okay to be culturally sensitive and aware. It’s more in the Dazed and Confused category than it appears at first glance.
Ooh’s philosophy is to partner with content providers world wide and take up a position between the highly selective broadcaster, the ones content producers have to beg an audience with, and content portals that clog the Internet up with dire product. I think that’s a sensible place to be.
Projects like Ooh have a fascination too for those of us who see the pool of knowledge changing. Broadcasters have influenced heavily the tone and content of what we know about the world around us. Ooh type projects break down exclusivity and present us with a very real challenge - to redetermine the canon of what’s known, and what’s trusted.
The browsing on ooh is a little long winded but when you get to where you think you want to be there’s some thought provoking going on. Yes, there’s a way to go and the content is currently spread thin but Ooh is a one to watch.
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