Old Media Decline
Posted on June 26, 2006
Filed Under What's New |
This is from yesterday’s Sunday Times in the UK. Now the Sunday Times is ultimately owned by a competitor of ITV so scepticism is warranted. Still ITV has shipped half its audience over the past twenty years and is now sacking staff. The story is familiar on botyh sides of the Atlantic.
“Investors switch off from ITV. Falling audiences and ad revenues put channel boss Charles Allen’s future in doubt, write Louise Armitstead and Dominic Rushe.”
Investors switch off from ITV - Sunday Times - Times Online
As well as sacking people it’s looking at reducing programming budgets. The response is typical across old media companies, reducing capacity in an era of media expansion. In the what we’re seeing is companies being allowed toconvey an impression that they are under threat when in reality the are failing to seize opportunity. Who deserves firing?technorati tags:new, media, old, media
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