New Advertising/Product Lead Model
Posted on June 26, 2006
Filed Under What's New, Companies |
San Francisco based GoodStorm will soon launch a new program called MeCommerce that will allow bloggers to insert product listings in a javascript and iframe box on their sites and keep 50% of the retail mark-up for themselves.
TechCrunch » Blog Archive » GoodStorm to offer e-commerce widget with 50% revenue split for bloggers
Just shows that nobody and no model is invulnerable. Good Storm is surely a threat to Amazon which gives paltry affiliate fees, and to the affiliate model which Amazon spawned. Companies that use affiliate programmes and performance-based advertising (the current buzz) will
have to rethink their margins.
“Blog readers will be able to purchase books and CDs inside the box without leaving the blog page they are on. Blog publishers can populate their boxes by tag or with specific items of their selection.”
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