Will Internet TV/Ip TV work Without Affiliate Programmes?
Posted on May 30, 2006
Filed Under For Argument's Sake |
One of the great unpublicised areas of the web is how well affiliate marketing (as well as viral marketing of course) has helped build online brands. EBay for example runs one of the biggest affiliate programes on the web (paying up to 70% of revenue in� commissions). I was surprise to� find out that there are companies earning in excess of $200,000 per month from well conceived affiliate programmes.
Now it’s the case, according to Jeremy Allaire,� that around $150 billion a year is spent on audio-visual content but to get people to spend a portion of that online or through IP TV pay-per-view, is it possible without affiliate programmes on the scale of Amazon? And when IP TV professionals complain that, yes it wil be hard to find content, that’s also the case with the world’s great online book stores, so they’ve created lists and recommendations. Right now there’s precious little incentive for people to get involved in an IP TV equivalent.
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