From Streaming Media East
Posted on May 24, 2006
Filed Under What's New, Companies |
ROO, one of the world’s largest online broadcast networks and a global leader in online video solutions, and Citadel Broadcasting Corporation, a leading radio broadcasting company in the United States, today entered into an agreement for ROO to become the online video partner for the Citadel Broadcasting Company (NYSE: CDL).
Under the agreement ROO will provide Citadel with a turn key video solution including online video content across a number of genres including news, music, business and fashion and the tools to sell online advertising targeted by demographic and location, for the Citadel Interactive network. Citadel will, in turn, significantly increase the reach of the ROO network and supply a variety of exclusive specialized content and events to run across the ROO network.
Citadel Broadcasting currently owns and operates 222 radio stations and their associated websites in 49 markets located in 24 states across the United States.
Citadel will work with ROO to expand its online presence to include broadband video offerings to its audience. In particular, Citadel will engage ROO to develop a compelling online video experience for its RightNowRadio.com internet radio initiative, which is to launch in the summer of 2006.
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