Allaire Says
Posted on May 24, 2006
Filed Under Channels and Content, What's New |
In an interview with StreamingMedia.com Jeremy Allaire head of online distributor Brightcove said last week that Internet television will come to look like the Internet today, a radically diverse medium with hundreds of thousands of programming entities supplying content. He also pointed out that like the Internet today, Internet TV will draw on the consumer. The consumer has a role. Virally sharing content that's of interest, in recommending and helping people to find content, these will be central to the future TV experience.
These are radical changes that the existing distribution channels need to take account of and the people I've been interviewing suggest that only a minority of the brand managers out there are aware of this change. When the light goes on ….
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