Manners
Posted on May 23, 2006
Filed Under Channels and Content, Insights |
I’m trying to catch up with Tim Manners, an exponent of the idea that all companies need to be thought leaders, that they need to participate in the content game and be good at it. In a creative economy what Manners says makes perfect sense. The future of content belongs to all of us, with honesty and intelligence at a premium. So a prerequisite for companies is to recognise they are in the content space and make sure they look smart. Tim’s insights are summarised here.
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