A Little Insight Courtesy of 3Vision
Posted on May 23, 2006
Filed Under Insights |
A list of VoD insights dropped into my e-mail box this morning courtesy of 3Vision. The Bath, England-based company consults on content issues in cable, IP TV, mobile and other advanced media environments.
The list� strikes me as a primer for companies in the triple pay business. Yet the game is heading towards quad-play. Systems that allow “buddy” interaction, for example allowing people in different houses to co-watch a programme, sharing notes, showing rewinds, and being virtual.
Mediangle is not here to criticise. Nothing wrong with being on top of the � world we live in rather than the one we will be occupying. Here’s insight number ten.
10 - Focus on Consumer Benefit
To maximise the effectiveness of VOD as a customer acquisition tool you will need to make VOD central to your overall TV proposition, focussing on the benefits to the consumer rather than the technology.
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