ROO
Posted on May 19, 2006
Filed Under Companies |
What is it about corporate statements that don't share the dream? I don't connect with this kind of stuff:
ROO is an online broadcast network and a leading global provider of digital media solutions and technology that enable the activation, marketing and distribution of video content over the Internet and emerging broadcast platforms such as wireless mobile devices and set-top boxes.
A bit more of the character of the service becomes visible over on ROOTV.com. You land at rootv, you hear the rappers, you see George Bush, it's so MTV and CNN. But get up to the top of the page and the navigation bar will take you to hundreds of VOD short films on health, science, business, fashion, comedy, even vegetables.
Looks promising but the snag for me is when I start watching I don't know who has made these films. I wrote to Roo's press agent today and hopefully will be able to update you soon. There's great potential here. There is a lack of interaction on the site and the provenance problem needs to be sorted out. Hope to hear from Roo soon.
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