Narrowstep Accelerates Earnings
Posted on May 17, 2006
Filed Under What's New |
Narrowstep announced recently that earnings had almost doubled over the past twelve months. The company is still losing money but less of it. Annual revenue in the April 2006 announcment included $1.5 million from narrowcasting and related activities, compared with $520,000 for fiscal 2005, an increase of 288 percent.
This is how Narrowstep describes itself.
The Narrowstep system, TV Station in a Box(TM), enables comprehensive delivery of video content and television-like programming to mobile, wireless, internet, broadband andbroadcast services.
I've had personal dealings with Narrowstep. I've discussed with them a possible lifestyle channel that I am interested in putting together and I've found them business-like, though as yet I've made no decision.
Their service is comprehensive - Narrowstep will shoot the video as well as play it out - and offers credit card payment support for click-to-buy opportunities that you might want to put on your IP TV channel. Right now Narrowstep is TV on the Internet but I know there are companies out there looking at migrating Narrowstep channels to pure IP TV plays on managed networks.
I'm surprised that a company whose business has been essentially in the UK, listed in the USA. Seems to me the reporting procedures in the US would be an unwelcome overhead. But Narrowstep believe it has increased the liquidity of shares.
On the channel front they now have about 80, mostly European, and hope to expand their share of US channels in the next 12 months and they've made a start with Massachusets TV. Big pluses include the ITV Local services in the UK (ITV is the biggest independent broadcaster in Britain) and the London TV and Glasgow TV services. From what I can see Narrowstep is blazing a trail in the way it is monetising IP TV.
This is the spec for their new Mbed technology and it should captivate the marketer/advertiser audience
mBed™ is an advanced TV on IP distribution and marketing tool that allows customers to quickly and easily 'mBed' a direct stream from their channel into any partner websites, utilizing the video stream served through Narrowstep's telvOS™ system.
- mBed™ has been designed to:
enable viewers to watch a continuous video channel stream on a partner site - no need to 'pop up' or click through;
quickly and easily install on websites to extend reach;
open up the full channel from within the video frame;
track performance of each placement directly;
enable all functions to be controlled through telvOS™ remotely;
be viewed full screen at top quality with a double-click.
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