Selling Programmes/ Missing Ads
Posted on May 15, 2006
Filed Under What's New |
This is from the Guardian, UK reporting a story from the Wall St Journal….
“The Fox network is to sell episodes of hit drama 24 via MySpace, the News Corporation-owned social networking website. From next week, users of MySpace will be able to buy episodes from the first two series of the cult thriller at $1.99 (£1) apiece, the Wall Street Journal said.”
Strange to see a paper doing that rather than go to the source. Still, selling TV programmes over the Internet…. This is a temporary adjustment to your picture. Companies like News Corp are clearly wondering what a world without ads, or at least with a dramatically reduced ad revenue stream, will feel like.
Longer term, old media won’t make money out of selling downloads because IP TV channels will be attractive enough to corner your time and because people who download episodes of 24 and Desperate Housewives will be considered sad, given that there will be no need. IP TV offers video-on-demand.
Ads/brands will gradually raise their game and either become social institutions supporting good causes and allying themselves with are soft aspirations or they will become all out rebels, anarchically allying themselves with the disaffected (and well off). The changes we’re going to see are bigger than ad/no ad. As Terry Leahy of Tesco said last week - brands have to become good neighbours.
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